Jonathan SherryAnalyst firms are full of shitIf you’re running an enterprise software company, you can’t say it publicly for (at least perceived) risk of retaliation. If you’re working…Apr 26, 2022Apr 26, 2022
Jonathan SherryBring Back the Top-Down SaleThere has been a ton of innovation in sales and marketing tech over the past decade. However most of it has aimed at enhancing the bottoms…May 10, 2021May 10, 2021
Jonathan SherryDeliberate Culture vs. Passive CultureDeliberate culture is well-defined. Passive culture is squishy.Apr 10, 2021Apr 10, 2021
Jonathan SherryHow to write a killer job specEmployers often preach the importance of a cover letter that stands out. But they rarely practice what they preach when it comes to…Mar 8, 2021Mar 8, 2021
Jonathan SherrySDRs Become Your Best AEsThe idea of hiring SDRs to cold call prospects and pitch them on your enterprise technology product is a horrifying one. I know because…Jan 7, 2021Jan 7, 2021
