Jonathan SherryAnalyst firms are full of shitIf you’re running an enterprise software company, you can’t say it publicly for (at least perceived) risk of retaliation. If you’re working…2 min read·Apr 26, 2022----
Jonathan SherryBring Back the Top-Down SaleThere has been a ton of innovation in sales and marketing tech over the past decade. However most of it has aimed at enhancing the bottoms…2 min read·May 10, 2021----
Jonathan SherryDeliberate Culture vs. Passive CultureDeliberate culture is well-defined. Passive culture is squishy.1 min read·Apr 10, 2021----
Jonathan SherryHow to write a killer job specEmployers often preach the importance of a cover letter that stands out. But they rarely practice what they preach when it comes to…3 min read·Mar 8, 2021----
Jonathan SherrySDRs Become Your Best AEsThe idea of hiring SDRs to cold call prospects and pitch them on your enterprise technology product is a horrifying one. I know because…4 min read·Jan 7, 2021----
Jonathan SherryThe Pilot Advisory ProgramHelping Founders become Executives3 min read·Nov 17, 2020----